Samsung Electronics is expanding its Art TV, 'The Frame,' into the hotel TV market. This strategy aims to leverage the design competitiveness built in the premium home TV sector to target the demand for in-room TVs in the B2B market, including hotels and resorts.
According to industry sources, Samsung will showcase the hotel version of 'The Frame' at the Hi-Tech 2026 exhibition in San Antonio, Texas, from June 15 to 18. The new product is aimed at corporate clients, including luxury and premium boutique hotels.
The hotel version of 'The Frame' features 4K QLED quality, an anti-glare panel to reduce light reflection, and a picture-frame-style ultra-slim bezel. It supports a built-in connection method for flush wall installation and offers a slim-fit wall mount, along with customizable magnetic frame bezels.
Additionally, it includes a 'Collection Hub' feature that displays art content, such as paintings and photographs, even when the TV is turned off. This transforms the in-room TV from a simple viewing device into an interior design element that enhances the ambiance.
For the first time in Samsung's hotel TV lineup, AI features are also included. Guests can create desired images using generative wallpapers and utilize real-time translation to watch foreign broadcasts or Samsung TV Plus content in their native language.
The hotel industry is seeing a shift where in-room TVs are evolving from mere viewing devices to digital touchpoints that provide streaming connections, room services, and brand experiences, leading to increased demand for premium B2B displays.
Samsung is also offering a dedicated hotel TV solution called 'Link Cloud.' This allows hotel managers to remotely monitor the status and services of TVs in rooms worldwide and distribute art content that aligns with the hotel's concept through the Collection Hub.
By leveraging business intelligence capabilities, hotels can analyze data on guest food orders and TV channel usage patterns to create personalized services and additional revenue models. Starting in 2025, Samsung plans to support Google Cast and Apple AirPlay on all hotel TV models to enhance the convenience of mobile content integration for guests.
The hotel version of 'The Frame' will be available in four sizes—43-inch, 55-inch, 65-inch, and 75-inch—starting in the second half of this year.
Kim Hyung-jae, Vice President of Samsung Electronics' Visual Display Business, stated, "We are expanding 'The Frame,' the world's first art TV, into the B2B market. Through the hotel version of 'The Frame,' we aim to provide new value to corporate clients seeking a differentiated luxury experience."
* This article has been translated by AI.
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