Hana Tour is accelerating its efforts to capture the travel market for the second half of the year by exploring new overseas destinations, launching large-scale travel promotions, and offering domestic accommodation discounts. As summer vacations and the Chuseok holiday approach, the company is enhancing its competitiveness in overseas products while also targeting the growing domestic travel demand.
Recently, Hana Tour has partnered with the government of Gia Lai Province in Vietnam and FLC Group. During a tripartite meeting held at its headquarters in Seoul on June 12, discussions focused on expanding tourism routes and revitalizing tourism in the coastal city of Quy Nhon in central Vietnam.
That afternoon, Hana Tour also participated in a roadshow organized by FLC Group at the JW Marriott Seoul in Seocho-gu. The event attracted over 500 representatives from domestic companies, who shared insights on the growth potential and future direction of Vietnam's tourism industry.
At the event, Hana Tour signed a memorandum of understanding (MOU) with FLC Group, agreeing to collaborate over the next two years on joint marketing, the development of exclusive products for the Korean market, and the promotion of charter and regular flight routes. This partnership aims to facilitate the development of new products targeting the Vietnamese tourism market.
Hana Tour is also focusing on strengthening its marketing efforts to secure demand for overseas travel.
From June 15 to July 12, the company is hosting the 'Big Hatu Fair.' This promotion, aimed at summer vacationers and Chuseok travelers, offers coupons and various partnership benefits applicable to package tours, air and hotel bookings, and more.
Notably, Hana Tour has allocated 100 million won for a fuel surcharge support event for both long-haul and short-haul routes. The promotion includes a giveaway of round-trip tickets to Hawaii and accommodation vouchers, as well as events for inviting friends and earning mileage.
The company is also taking steps to boost domestic travel.
Hana Tour is participating in the '2026 Korea Accommodation Sale Festa Summer Edition,' organized by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, showcasing accommodation discount products for regions experiencing population decline outside the capital area.
During the event, customers can receive discounts of up to 70,000 won when booking accommodations, along with additional discounts from specific hotels and credit card companies. Various promotions, including special sales through live commerce and prize events, are also being offered.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.