Interview: Switzerland's Hotel Group Highlights Importance of Korean Market

By KI SU JEONG Posted : June 17, 2026, 00:04 Updated : June 17, 2026, 00:04
Mariangela Silvestre, Marketing Director of Swissotel Nankai Osaka, discusses the significance of the Korean market and the hotel's marketing strategy in an interview. [Photo by Ki Soo-jung]
"Korea is a key market, ranking between second and third depending on the season," said Mariangela Silvestre, Marketing Director of Swissotel Nankai Osaka, in a recent interview.
Swissotel Nankai Osaka, directly connected to Osaka's Namba Station, has consistently gained popularity among Korean travelers, particularly families.
Silvestre noted, "The hotel’s excellent airport accessibility and proximity to major attractions like Dotonbori make it a favorite among family travelers. The proportion of guests traveling with family or friends is significantly higher than those traveling alone."
He emphasized that "a good location alone cannot differentiate us; the greatest strength of Swissotel is our people."
At Swissotel Nankai Osaka, employees hail from various countries, including Japan, Korea, the Philippines, and Australia. Silvestre explained, "Having staff from diverse cultural backgrounds allows us to understand the cultures of our guests. We analyze booking trends to enhance the menus and services that our customers prefer."  
Mariangela Silvestre, Marketing Director of Swissotel Nankai Osaka. [Photo by Ki Soo-jung]
He identified sustainability as a key issue in the hotel industry today. Swissotel Nankai Osaka actively collaborates with local farmers, breweries, and artisans to incorporate regional resources into its services.
Silvestre remarked, "Foreign travelers often find it difficult to access local stories known only to residents. I believe the hotel should serve as that connection."
He added, "Hotels are no longer just places to stay; they must connect the community with travelers and help visitors gain a deeper understanding of the city."



* This article has been translated by AI.

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