SOOP is expanding its AI-based real-time subtitle feature to various content formats, including sports broadcasts, travel shows, and silent viewing.
On June 17, SOOP announced plans to introduce a chat translation feature in the second half of this year. This will allow real-time translation of both broadcast audio and chat messages, facilitating better communication between global users and streamers.
SOOP's AI subtitles utilize real-time speech recognition (STT) and AI translation technology to convert broadcast audio into text, providing subtitles in multiple languages. In January, SOOP integrated its global and domestic services to enhance convenience for users both in South Korea and abroad.
Live streaming presents challenges such as rapid speech, background noise, and game sounds, making accurate speech recognition and translation crucial. SOOP employs server-based speech recognition and AI translation technologies to deliver real-time subtitles and translations.
AI subtitles are primarily used in content where timely information delivery is essential, such as sports and esports commentary and talk shows. They provide real-time subtitles for critical information that may be missed, including game situations, commentary, player names, and tactical terms.
SOOP is also targeting overseas users who may not have access to broadcasts in their local language. The AI subtitles help lower language barriers, enhancing content accessibility for both domestic and international users. In travel content, conversations between streamers and locals will be translated in real-time, allowing viewers to better understand local situations and cultures.
The feature will also be utilized by streamers communicating with global audiences. Real-time translated subtitles will help international viewers understand the content more easily. This is particularly beneficial for esports players and streamers with a global fan base, as it enhances accessibility for overseas fans.
A SOOP representative stated, "We plan to create a live streaming environment that expands communication between global users and streamers, allowing them to enjoy content without language barriers."
* This article has been translated by AI.
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