[Photo by Nu Skin Korea]
Nu Skin Korea is introducing a premium multivitamin tailored to the nutritional needs of Koreans. As demand for basic nutritional supplements grows amid busy lifestyles and irregular eating habits, the company aims to penetrate the wellness market with a high-density vitamin and mineral product designed specifically for Korean dietary standards.
On June 17, Nu Skin's health supplement brand Pharmanex announced the launch of its premium multivitamin, 'LifePak Optimal.'
According to Nu Skin, LifePak Optimal is a multivitamin that combines 13 vitamins and 9 minerals in a balanced formulation. It features a high-density nutritional design of 2800mg per day to support energy production, bone health, and antioxidant management simultaneously.
The new product is characterized by its design based on Korean nutritional intake standards. Nu Skin developed this product in response to the growing interest in personalized nutrition management that reflects individual lifestyles and eating habits.
Recently, the health supplement market has seen a shift from merely consuming specific ingredients to selecting products tailored to individual lifestyles and health concerns. As a result, consumers are increasingly comparing the content, formulation, and absorption methods of popular ingredients like vitamins and minerals.
LifePak Optimal includes eight types of B vitamins to aid energy production and vitality in daily life, with levels reaching up to 1250% of the daily nutritional reference value.
The formulation also emphasizes bone health, combining calcium with vitamins K2 and D to enhance calcium absorption and support basic bone health management.
Additionally, the product includes ingredients for antioxidant care, featuring five antioxidant-related nutrients such as selenium, vitamins C and E, copper, and manganese, with selenium comprising 245% of the daily nutritional reference value.
The mineral formulation considers Korean dietary habits. Nu Skin explained that the mineral composition and high-content design reflect the characteristics of Korean nutritional intake to support metabolic activation. The product also includes patented active folate and 11 plant-derived supplementary ingredients.
Previously, Nu Skin launched the antioxidant index measuring device 'Prism iO' to enhance personalized wellness management experiences. The Prism iO device allows users to check their antioxidant index in about 15 seconds through a finger scan and will be utilized in the promotion of the new product.
To celebrate the launch of LifePak Optimal, Nu Skin will hold a special promotion on its website and MySite until July 15. The promotion includes discounted packages such as the 'Special Routine' package, which consists of the Prism iO and three units of LifePak Optimal, and the 'Daily Routine' package, which includes three units of LifePak Optimal.
A Pharmanex representative stated, "We will continue to support healthy daily living through products that reflect consumers' lifestyles and nutritional needs."
* This article has been translated by AI.
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