Samsung SDS has established a dedicated organization to expand its Physical Artificial Intelligence (AI) business, hiring Bae Soon-min, the former head of KT's AI Future Lab. This move is seen as a strategy to leverage AI transformation (AX) capabilities gained in manufacturing and extend them into the robotics sector for future growth.
According to industry sources on June 17, Samsung SDS recently created the RX Business Team, responsible for its robotics initiatives, and appointed Bae Soon-min as its leader. The RX Business Team is expected to play a key role in driving Samsung SDS's Physical AI strategy.
Samsung SDS is expanding its Physical AI business based on its AX experience and cloud infrastructure capabilities. The company aims to enhance services that combine robot operations with data utilization, thereby advancing AI automation in manufacturing and logistics.
Lee Jun-hee, CEO of Samsung SDS, stated at this year's regular shareholders' meeting that the company is reviewing new technologies, including Physical AI and stablecoins, for commercialization. He also mentioned plans to apply AI-based automation technologies in the digital logistics sector to strengthen global competitiveness.
Bae is a leading AI expert who spearheaded the development of KT's proprietary AI model, 'Mideum.' He joined Samsung SDS after leaving KT, which underwent a major organizational restructuring in March under the leadership of CEO Park Yun-young.
Bae has a strong connection to the Samsung group, having worked as a senior researcher at Samsung Techwin in 2015 before serving as the AI leader at Naver Clova and then heading KT's AI Future Lab. With his return to Samsung, he is set to lead AI initiatives within the group once again.
* This article has been translated by AI.
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