Ministry of Agriculture, Food and Rural Affairs in Sejong City. Photo by Yoo Dae-gil
The South Korean government plans to promote K-Food by featuring information related to the K-Gourmet Belt on the Ministry of Culture, Sports and Tourism's tourism promotion platform. Additionally, it will create 'K-Food Premium Gift Sets' that combine traditional sweets like hangwa and jeonggwa with high-quality traditional containers such as mother-of-pearl lacquerware and white porcelain for distribution at international conferences.
On June 17, the Ministry of Agriculture, Food and Rural Affairs held a meeting of the 'Second Public-Private Joint K-Food Export Planning Group' at the Ministry's headquarters in Sejong City, in collaboration with the Ministry of SMEs and Startups and other relevant agencies. The meeting aimed to achieve this year's K-Food export target of $16 billion. Last year, K-Food exports reached a record high of $13.6 billion, raising expectations for further growth.
During the meeting, participants discussed expanding collaboration on K-Initiatives that link K-Food with gourmet tourism, food diplomacy, and content integration. For gourmet tourism, they proposed posting information about the K-Chicken Belt and visiting breweries on the Ministry's tourism promotion platform.
To enhance food diplomacy, premium K-Food items such as hangwa, jeonggwa, and traditional liquor will be packaged in high-quality traditional containers for distribution at international meetings and events with the diplomatic corps in South Korea. Additionally, strategies for online marketing through initiatives like the 'K-Food Challenge' and global OTT platforms were also discussed.
The meeting also addressed the five key tasks outlined in the 'Global K-Food Expansion Strategy' developed by the ministries last year. These tasks include fostering strategic products by region, resolving one-stop challenges, promoting K-Initiatives, integrating digital technology, and exploring new markets.
Minister of Agriculture, Food and Rural Affairs Jeong Hwang-geun emphasized the need for enhanced collaboration among ministries to expand K-Food exports. He called for increased utilization of local joint logistics centers to penetrate potential markets in India, Africa, and Latin America, and urged the Ministry of Culture, Sports and Tourism to collaborate with K-content sectors such as music, webtoons, and film.
Furthermore, he requested the Ministry of SMEs and Startups and the Korean Intellectual Property Office to expedite the 'K-Food Smart Manufacturing Alliance' and improve participation rates in Korean product certification programs. He also called for proactive responses to overseas food regulations, including revising registration rules for Chinese overseas production companies.
"To ensure the global rise of K-Food, we will strengthen export support through inter-ministerial collaboration based on the voices of export companies," Minister Jeong stated. He added, "We aim to enhance the brand value of South Korea through collaboration between K-Food and K-Initiatives."
On June 17, the Ministry of Agriculture, Food and Rural Affairs held a meeting of the 'Second Public-Private Joint K-Food Export Planning Group' at the Ministry's headquarters in Sejong City, in collaboration with the Ministry of SMEs and Startups and other relevant agencies. The meeting aimed to achieve this year's K-Food export target of $16 billion. Last year, K-Food exports reached a record high of $13.6 billion, raising expectations for further growth.
During the meeting, participants discussed expanding collaboration on K-Initiatives that link K-Food with gourmet tourism, food diplomacy, and content integration. For gourmet tourism, they proposed posting information about the K-Chicken Belt and visiting breweries on the Ministry's tourism promotion platform.
To enhance food diplomacy, premium K-Food items such as hangwa, jeonggwa, and traditional liquor will be packaged in high-quality traditional containers for distribution at international meetings and events with the diplomatic corps in South Korea. Additionally, strategies for online marketing through initiatives like the 'K-Food Challenge' and global OTT platforms were also discussed.
The meeting also addressed the five key tasks outlined in the 'Global K-Food Expansion Strategy' developed by the ministries last year. These tasks include fostering strategic products by region, resolving one-stop challenges, promoting K-Initiatives, integrating digital technology, and exploring new markets.
Minister of Agriculture, Food and Rural Affairs Jeong Hwang-geun emphasized the need for enhanced collaboration among ministries to expand K-Food exports. He called for increased utilization of local joint logistics centers to penetrate potential markets in India, Africa, and Latin America, and urged the Ministry of Culture, Sports and Tourism to collaborate with K-content sectors such as music, webtoons, and film.
Furthermore, he requested the Ministry of SMEs and Startups and the Korean Intellectual Property Office to expedite the 'K-Food Smart Manufacturing Alliance' and improve participation rates in Korean product certification programs. He also called for proactive responses to overseas food regulations, including revising registration rules for Chinese overseas production companies.
"To ensure the global rise of K-Food, we will strengthen export support through inter-ministerial collaboration based on the voices of export companies," Minister Jeong stated. He added, "We aim to enhance the brand value of South Korea through collaboration between K-Food and K-Initiatives."
* This article has been translated by AI.
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