CJ Logistics Launches 'O-NE' Delivery Brand with Consumer Campaign

CJ Logistics is working to enhance brand awareness for its integrated delivery brand, O-NE.

The company announced on June 17 that it has been releasing promotional videos for the O-NE brand since June 8 across TV, Instagram, and YouTube.

The videos consist of two segments: the "Brand" segment and the "Send O-NE" segment. The Brand segment conveys O-NE's delivery competitiveness with messages like "Whatever you buy, it's all O-NE," "Even on holidays, it's definitely O-NE," and "Everywhere, it's O-NE."

The Send O-NE segment focuses on promoting the convenience of the personal delivery service launched in April, highlighting how easy it is to send gifts to family and friends or items for resale.

In conjunction with the campaign, CJ Logistics will host a consumer participation event called the "O-NE Song Challenge" until July 15. Participants can submit videos or audio files of themselves singing the O-NE song or the Send O-NE song in their own style, with 100 winners selected to receive prizes.

A CJ Logistics representative stated, "We will provide a differentiated experience with services optimized for customer needs, both when receiving and sending packages."

Meanwhile, Shin Young-soo, CEO of CJ Logistics, said during a town hall meeting at the company's headquarters in Jongno-gu, Seoul, on May 18, "We will combine the logistics big data and artificial intelligence (AI) technology accumulated by the company to secure future growth engines early and lead the paradigm shift in the logistics industry."