CJ Logistics Launches O-NE Delivery Brand with Consumer Campaign

CJ Logistics is working to enhance brand awareness for its integrated delivery brand, O-NE.

The company announced on June 17 that it began airing promotional videos for the O-NE brand on TV, Instagram, and YouTube starting June 8.

The videos consist of two segments: the "Brand" segment and the "Send O-NE" segment. The Brand segment conveys O-NE's delivery competitiveness with messages like "Whatever you buy, it’s all O-NE," "Even on holidays, it’s definitely O-NE," and "Everywhere, it’s O-NE."

The Send O-NE segment focuses on the convenience of the personal delivery service introduced in April, highlighting how easily users can send gifts to family and friends or ship second-hand items.

In conjunction with the campaign, CJ Logistics will hold a consumer participation event called the "O-NE Song Challenge" until July 15. Participants can submit videos or audio files of themselves singing the O-NE or Send O-NE songs in their own style, with 100 winners selected to receive prizes.

A CJ Logistics representative stated, "We will provide a differentiated experience with services optimized for customer needs, both when receiving and sending packages."

Meanwhile, Shin Young-soo, CEO of CJ Logistics, stated during a town hall meeting at the company’s headquarters in Jongno-gu, Seoul, on May 18, that the company aims to combine its accumulated logistics big data with artificial intelligence (AI) technology to secure future growth drivers and lead a paradigm shift in the logistics industry.