LG Electronics' OLED TV has been recognized by film experts in the U.S. and Europe for its ability to convey creators' intent with remarkable accuracy.
According to LG Electronics, the 'LG OLED Hollywood Roadshow' took place in May in Los Angeles and continued in June in London and Munich.
This event serves as a platform for LG to showcase its new OLED TV products to video professionals. It has been held annually since 2024 to enhance picture quality and viewing experiences from the creators' perspective.
This year's event was hosted at the global film production company 'Picture Shop' in Los Angeles. Notable Hollywood figures, including cinematographer Joana Coelho from the HBO drama 'The Pit' and color scientist Joshua Pines, who worked on films like 'Gravity' and 'The Revenant,' attended the event.
The European events were held at the Strand Palace Hotel in London and the 'Ari' studio in Munich, attracting numerous colorists from major OTT platforms like Disney+ and Apple TV+.
Joana Coelho praised the LG OLED TV, stating, "The LG OLED TV accurately represents blacks and contrasts even in bright environments, reducing screen reflections and faithfully conveying the creators' intent."
Joshua Pines remarked, "It demonstrated outstanding color representation comparable to studio reference monitors, with impressive detail free from banding or noise."
This year's roadshow highlighted the '2026 LG OLED Evo AI,' featuring the '3rd Generation Alpha 11 AI Processor' and 'Reflection Free Premium' technology, which reduces light reflections. It achieves the brightest picture quality in LG OLED history, with brightness improved by up to 3.9 times compared to standard OLED TVs. The 'Hyper Bright Booster' technology analyzes each scene and precisely controls brightness to enhance immersion.
LG Electronics showcased the differentiated picture quality of its OLED TVs through live comparisons with RGB LED-based LCD TVs and other OLED TVs, emphasizing perfect color and black representation, HDR, and gradation capabilities.
Baek Sun-pil, head of LG Electronics' Display CX division, emphasized, "We will continue to enhance the picture quality competitiveness of LG OLED TVs through ongoing communication and collaboration with content production experts who rigorously evaluate even the slightest differences in picture quality."
* This article has been translated by AI.
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