LG Electronics' OLED TV has been recognized by film professionals in the U.S. and Europe for its ability to convey the creator's intent with remarkable accuracy.
According to LG Electronics, the 'LG OLED Hollywood Roadshow' took place in May in Los Angeles, followed by events in London and Munich in June.
This event serves as a platform for LG to showcase its new OLED TV products to visual experts. It has been held annually since 2024 to enhance picture quality and viewing experiences from the creator's perspective.
This year's event was hosted at the global film production company 'Picture Shop' in Los Angeles. Notable attendees included Joanna Coelho, cinematographer for the HBO series 'The Pit,' and Joshua Pines, a color scientist known for his work on films like 'Gravity' and 'The Revenant.'
The European events were held at the Strand Palace Hotel in London and the 'Ari' studio in Munich, attracting colorists from major OTT platforms such as Disney+ and Apple TV+.
Joanna Coelho praised the LG OLED TV, stating, "The LG OLED TV accurately represents blacks and contrasts even in bright environments, reducing screen reflections and faithfully conveying the creator's intent."
Joshua Pines noted, "It demonstrated outstanding color representation comparable to studio reference monitors, with impressive detail free from banding or noise."
This year's roadshow highlighted the '2026 LG OLED Evo AI,' featuring the '3rd Generation Alpha 11 AI Processor' and 'Reflection Free Premium' technology, which reduces light reflection. It achieves the brightest picture quality ever in LG OLED TVs, with brightness up to 3.9 times greater than standard OLED TVs. The 'Hyper Bright Booster' technology analyzes each scene to finely control brightness, enhancing immersion.
LG Electronics showcased its superior picture quality, including perfect color and black representation, HDR, and gradation capabilities, through comparative demonstrations against RGB LED-based LCD TVs and other OLED TVs available in the market.
Baek Sun-pil, head of LG Electronics' Display CX division, emphasized, "We will continue to enhance the picture quality competitiveness of LG OLED TVs through ongoing communication and collaboration with content production experts who rigorously evaluate even the slightest differences in picture quality."
* This article has been translated by AI.
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