Samsung Electronics announced on June 18 that it is launching the "Samsung AI Modular Home" in partnership with Space Production Company, a specialist in wooden modular housing.
Space Production Company utilizes an AI-based design and automated production system to prefabricate more than 80% of the home in a factory, which is then assembled and installed on-site. This method is noted for its shorter construction time, consistent quality, and reduced construction waste.
The two companies opened a showroom for the Samsung AI Modular Home in Hwaseong, Gyeonggi Province, this month. Customers can choose from various home sizes, including 33 square meters (approximately 9.9 pyeong), 99 square meters (approximately 29.9 pyeong), and 132 square meters (approximately 39.9 pyeong), based on their land size and lifestyle.
The Samsung AI Modular Home comes equipped with Samsung's home appliances and SmartThings-based AI home solutions, already installed and registered at the factory stage.
Customers can select from over 20 interconnected devices, including AI appliances like air conditioners, heat pump boilers, refrigerators, TVs, smart lighting, home cameras, and door cameras. This allows residents to enjoy an AI home life immediately upon moving in, significantly saving on costs and time without the need for additional appliance purchases or network registration.
Samsung plans to expand its AI modular home models beyond single-family homes to include multi-story buildings of four floors or more in the future, offering optimized AI home solutions regardless of building type.
Last February, Samsung Electronics signed a memorandum of understanding with Yuchang E&C for the development of modular housing for multi-family units. At IFA 2025, the company showcased a modular home solution aimed at global business-to-business (B2B) markets in collaboration with Samsung C&T.
The domestic modular construction market is projected to grow to a maximum of 4.4 trillion won by 2030. As demand for modular homes, which offer cost efficiency and eco-friendliness, surges beyond the limitations of traditional construction methods, major construction firms and IT tech companies are actively entering the market to secure their positions.
Yang Hye-soon, Vice President of Samsung Electronics' DA Division, emphasized, "We will continue to propose differentiated lifestyles by combining the innovation of modular construction with Samsung's AI home solutions."
* This article has been translated by AI.
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