Samsung Financial Networks has announced a partnership with Korean Air and Hanjin Group to develop combined financial and aviation services. The collaboration will start with partnership cards and VIP premium services, and will expand to include digital assets, AI agents, aviation-themed financial products, and safety management insurance programs for the aviation and transportation sectors.
On June 18, Samsung Financial Networks signed a strategic business agreement with Hanjin Group at the Samsung Life headquarters in Seocho-gu, Seoul. The signing ceremony was attended by executives from five Samsung Financial companies, including Samsung Life, Samsung Fire & Marine Insurance, Samsung Card, Samsung Securities, and Samsung Asset Management, as well as representatives from four Hanjin Group companies, including Korean Air, Hanjin Kal, Asiana Airlines, and Jin Air.
The two sides aim to create synergies by combining Korean Air's global network as the country's leading airline with Samsung Financial's digital platform capabilities. Initially, they plan to launch a new partnership card featuring benefits from Korean Air and provide premium services for VIP customers.
They are also considering integrating key mobile services from Korean Air into Samsung Financial's unified platform, 'Monimo,' allowing customers to access aviation-related services within the financial platform.
Collaboration in new business areas is also on the agenda. The two companies will explore opportunities for cooperation in various sectors, including the application of new technologies such as digital assets and AI agents, the development of aviation-themed financial products, and the creation of safety management insurance programs for the aviation and transportation industries.
To facilitate this, they will establish a joint task force to continuously identify specific collaboration projects. They plan to gradually develop new services that combine finance and aviation while responding jointly to changes in the external environment.
* This article has been translated by AI.
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