The Pinkfong Company announced the launch of the world's first AI interactive experience exhibit, 'Baby Shark Secret Invitation: Becoming Shark,' on June 18.
The exhibit is located in Exhibition Hall 2 of the Dongdaemun Design Plaza (DDP) in Seoul. It features a total of seven experience zones and over 20 interactive programs.
At the entrance, visitors can obtain a personalized 'shark' character generated by AI at the 'Ocean Passport Issuance Office' through a photo and a brief survey. This character appears throughout the exhibition. Additionally, a wearable device called the 'Star Band' and a paper 'ocean passport' allow real-time tracking of experience data across the exhibit.
The main area of the exhibit, 'Sharp Tooth Village,' offers interactive experiences utilizing generative AI, large language models (LLM), real-time conversation, text-to-speech (TTS), and image generation technologies.
Visitors can participate in programs such as 'Baby Shark House,' where they create their own music using AI, 'Magic Cooking Lab,' and the attraction game 'SOS! The Tilted Shipwreck.'
Subsequent areas feature action experiences using motion recognition technology, mission-based play with personalized characters, and immersive experiences combining technology, storytelling, music, and 360-degree media art created with Circle Vision.
In the final epilogue zone, visitors can receive a music video created based on their experience data.
This exhibition differentiates itself by allowing visitors to interact with characters and create their own journeys. It supports four languages: Korean, English, Chinese, and Japanese, making it accessible to both local families and international tourists. The exhibit runs until December 19.
Earlier, The Pinkfong Company announced a partnership with global tech giant Amazon Kids+ on June 15 to produce an original animated series based on the next-generation mega IP 'Bebefinn.'
Kim Min-seok, CEO of The Pinkfong Company, stated, "We aim to present a new offline content model that combines IP, AI, and spatial experiences, confirming the potential for scalable experiential content in the global market and enhancing our competitiveness as an entertainment tech company."
* This article has been translated by AI.
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