CJ Olive Young Launches 'Ol-Young New Products' Page for New Brands

CJ Olive Young has created a dedicated space for new products within its mobile application to support the market entry of emerging brands.
 
On June 19, Olive Young announced the launch of the 'Ol-Young New Products' page within its mobile app.
 
This page curates recently launched beauty and wellness products, presenting the latest consumer trends to customers. It features a separate display area for lesser-known brands, allowing them to stand out alongside established popular brands.
 
Preliminary operations have shown positive sales results. From June 8 to June 17, the order amount for products featured on the Ol-Young New Products page increased by 35% compared to the same period last month. This suggests that showcasing new products in a dedicated space from the outset has effectively captured consumer interest and led to purchases.
 
The page is organized into various sections based on product launch timing and purchasing intent. The 'New Product Rewind' section introduces over 300 items released in the past three months, categorized by skincare, makeup, and wellness.
 
The 'New Product Calendar' allows customers to preview upcoming products and promotional schedules by brand. Additionally, magazine content detailing product features and development backgrounds enhances the exploration experience beyond mere product displays.
 
The 'Carefully Sourced Funding' section allows customers to purchase indie brand new products at discounted prices before their official launch. This setup enables customers to explore and pre-purchase new items on a single page while allowing brands to quickly gauge initial demand and consumer reactions.
 
Olive Young will also hold a monthly discount event called 'Ol-Young New Products Week' for new products and brands entering the market. The first event will take place from June 22 for five days, featuring four brands: Naruka, Bioga, So Natural, and Ariel.
 
During the event, exclusive discount coupons will be provided, and customers who write product reviews will earn additional points. This initiative aims to encourage initial purchases of new products while accumulating user feedback to enhance brand recognition.
 
The establishment of the Ol-Young New Products page is seen as an extension of Olive Young's strategy to nurture small and indie brands. Last year, 116 brands that entered Olive Young's online and offline channels recorded annual sales exceeding 10 billion won, a significant increase from 36 brands in 2020, more than tripling in five years. Six brands also surpassed the 100 billion won mark.
 
A representative from Olive Young stated, "The Ol-Young New Products page will be a place where consumers can discover new trends first and an effective space for brands to introduce new products. We will continue to create an environment where various K-beauty and wellness brands can thrive through differentiated curation."