Hana Financial Expands Engagement with Senior Customers Through Park Golf Partnership

Hana Financial Group is expanding its engagement with senior customers through park golf as the country faces an aging population. The company plans to provide comprehensive support, including both financial and non-financial services, alongside tournament sponsorships.

On June 21, Hana Financial announced that it has signed a business agreement with the Korea Park Golf Association.

This initiative aims to promote park golf, which has become a key activity for senior sports, and to offer 'senior care financial services' that combine finance and sports.

Under the agreement, Hana Financial will officially sponsor national tournaments hosted by the Korea Park Golf Association, conduct joint promotions for association members, and provide tailored financial consultations.

Notably, Hana Financial plans to operate the 'Hana the Next Happy Dream Bus' at five national tournaments hosted by the association and over 60 sponsored events. The Happy Dream Bus is a welfare program that brings financial experts directly to the field to offer financial and non-financial services.

Lee Seung-yeol, Vice Chairman of Hana Financial, stated, "We will continuously expand offline financial service touchpoints through senior sports, leading the establishment of a senior care model that encompasses health, finance, and welfare."