OpenAI has secured Samsung Electronics as a business-to-business (B2B) client, accelerating its enterprise expansion.
On June 22, OpenAI announced it will supply Samsung with ChatGPT Enterprise and Codex, marking the largest implementation of its enterprise contracts to date.
Samsung plans to enhance employee productivity and problem-solving capabilities across various areas, including software development, marketing, and product development.
Through ChatGPT Enterprise, OpenAI offers features such as data protection, user and access management, and security controls, enabling organizations to utilize AI safely and effectively. An OpenAI representative stated, "Samsung employees will be able to leverage advanced AI within the company's security policies and governance framework."
OpenAI also supports the use of Codex, contributing to improvements in non-development roles. According to OpenAI, over 5 million users are currently utilizing Codex across various technical and non-technical roles. In South Korea, the number of weekly active users of Codex has surged nearly 800% since February 1, 2026.
Kim Kyung-hoon, head of OpenAI Korea, said, "OpenAI will work closely with Samsung employees to help them execute ideas more quickly, solve complex problems, and create new products and services."
Additionally, OpenAI held its first domestic corporate leadership event in South Korea on May 27, discussing strategies for the spread of enterprise AI. During the event, Jason Kwon, OpenAI's Chief Strategy Officer, emphasized, "The foundation of AI adoption is trust and security," noting that OpenAI's cybersecurity initiative, 'Daybreak,' is being implemented to support security organizations in government agencies and businesses in South Korea.
* This article has been translated by AI.
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