The Beauty Summit 2026 has opened in Hanoi, Vietnam, creating a large-scale platform for exchange across the beauty industry. Over 200 brands, beauty device companies, cosmetics manufacturers, and experts gathered, drawing attention to the participation of South Korean actor Kim Bum and the activities of K-Beauty companies.
According to local reports, including from VnExpress, the Beauty Summit 2026 took place on June 19-20 at the Vietnam Exhibition Center (VEC). The event attracted cosmetics brands, aesthetic technology companies, manufacturers, distributors, and representatives from spas and clinics. The exhibition featured not only product displays but also business consultations, technology exchanges, professional seminars, and product experience programs. This event was seen as a reflection of the rapid growth of Vietnam's beauty industry. From the first day, booths for cosmetics, cosmeceuticals, and beauty devices were crowded with visitors, and participating companies actively sought to secure new customers, expand distribution networks, and discover new collaboration partners.
Cosmetics and cosmeceuticals were particularly central to the event. Domestic and international brands showcased products and solutions aimed at skin care, recovery, and pigmentation improvement, while consultations on personalized skin care trends and aftercare strategies were also conducted. Participating companies reported growing market interest in cosmeceuticals, specialized functional cosmetics, and products incorporating new technologies. The beauty device sector introduced various equipment for skin care, refresh care, pigmentation and scar management, and hair removal technologies. Spa and clinic operators had the opportunity to experience new technology equipment firsthand and consider its potential for their establishments.
Phuong Tao, head of ELITEX's education and technology transfer division, stated, "The Beauty Summit is a large event where companies, experts, and spa operators from across the country gather. When selecting beauty products or equipment, quality, safety, and actual effectiveness should be prioritized above all else." He added, "Ultimately, the goal is to provide the best experience for customers."
Some beauty devices also incorporated artificial intelligence (AI) technology. Skin analysis equipment and AI-based diagnostic systems can analyze customers' skin conditions and suggest appropriate care solutions. Participating companies explained that this enhances both consultation efficiency and store operation effectiveness.
The participation of cosmetics manufacturers and OEM/ODM specialists also drew attention. These companies introduced services that encompass research and development, formulation design, testing, production, and packaging, presenting new collaboration opportunities for companies and spa operators looking to launch their own brands.
The expansion of international exchanges was another key feature of this event. The organizing committee noted that this year's summit saw significant participation from overseas companies and brands, including those from South Korea. Notably, Kim Bum, known for his role in "Boys Over Flowers," attended as an official ambassador, attracting considerable attention.
Vietnamese fashion designer Do Long, who attended the event on June 19, remarked after speaking with Kim Bum in the VIP guest area, "Kim Bum was very friendly and exhibited a professional demeanor. He is captivating on screen, but meeting him in person reveals an even more refined and unique presence." He added, "He looks very youthful for his age, and his skin texture was impressive."
South Korean companies were also actively involved. Premium skincare brand KOPHER introduced its philosophy focused on the skin's natural recovery capabilities, while Dr. Suracle showcased a range of high-functionality products under the theme "A New Era of At-Home Skincare." Rose Lab unveiled medical beauty solutions for skin regeneration and anti-aging, capturing the interest of local spa and clinic representatives.
The event organizers plan to develop the Beauty Summit 2026 into a platform that connects the entire beauty industry beyond just an exhibition. This gathering of brands, technologies, and manufacturing capabilities serves as a venue for exploring new collaboration opportunities alongside the ongoing professionalization of Vietnam's beauty industry.
The Beauty Summit 2026 features not only product exhibitions and business consultations but also professional conferences and various programs such as the "Talk Zone 360," "Private Coaching," and the "Beauty Summit Awards 2026," fostering robust exchanges between industry professionals and visitors.
* This article has been translated by AI.
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