According to NS Home Shopping and Yonhap News on June 22, the management of Homeplus Express will be handled by a newly established subsidiary, 'Homeplus Express.'
NS Home Shopping plans to take measures to normalize the operation of Homeplus Express stores, stabilize product supply, and restore customer service. This will include improvements to facilities and equipment, normalizing product assortments, and enhancing employee training and service innovation.
The company aims to enhance its competitiveness in fresh food and develop online services, creating a retail environment where customers can conveniently shop and receive products within their local areas.
With a vision of 'making customers' daily lives fresher and closer,' NS Home Shopping plans to reorganize its operations based on its nationwide store network and online platform.
Since signing the acquisition agreement, NS Home Shopping has conducted on-site investigations of all stores and fulfilled payment guarantees to suppliers as part of its preparations to normalize operations.
The company will focus on integrating its expertise in TV home shopping and mobile and online channel operations to enhance product competitiveness and operational efficiency.
The operational landscape of Homeplus Express, which faced challenges such as supply disruptions and customer attrition due to ongoing rehabilitation procedures, is expected to stabilize quickly.
Homeplus Express operates a total of 286 stores nationwide, including 66 franchise locations.
Meanwhile, Homeplus issued a statement on the same day, stating, "As confirmed by the completion of the business transfer agreement, Homeplus continues its self-rehabilitation efforts for normalization," and urged Meritz to promptly execute the 200 billion won DIP financing requested by Homeplus.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.