Samsung Electronics has begun distributing digital gift certificates as part of its Thank You Festival, aimed at customers who purchase its products. The initiative seeks to enhance the local economy by linking purchase benefits to spending in traditional markets and neighborhood businesses.
According to industry sources, Samsung Electronics will start distributing the digital gift certificates this week to customers participating in the Thank You Festival, which has been running for four weeks since June 8. Customers who buy Samsung products during the event will receive 20% of their purchase amount in digital gift certificates.
Additionally, customers identified as 'K-Heroes,' including military personnel, police officers, firefighters, and correctional officers, will receive an extra 10% benefit. This means they can earn a total of 30% in gift certificates, combining the standard 20% with the additional benefit.
Retail industry experts believe that when large manufacturers design promotions to provide gift certificates instead of simple price discounts, it can significantly boost sales for traditional markets and local small businesses.
Customers can apply for the gift certificates by joining the Samsung Membership on Samsung.com and entering details such as the purchased item, store, model code, and serial number by September 30. Once registered, the gift certificates will be distributed via the 'Digital Gift Certificate' app approximately two weeks after the application date.
The digital gift certificates can be used at participating locations, including traditional markets, local shops, convenience stores, and neighborhood restaurants. Users can select QR payment in the app to scan the merchant's QR code or register their debit or credit card in the app to make payments at participating locations, with the balance automatically deducted.
However, the certificates cannot be used at certain establishments, including those with annual sales exceeding 3 billion won, as well as hospitals, clinics, and legal and accounting service providers. A list of participating merchants can be found on the Digital Gift Certificate app or the official gift certificate website.
Through this initiative, Samsung Electronics aims to create a virtuous cycle where the benefits provided to customers contribute to the revitalization of local economies.
* This article has been translated by AI.
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