Lotte, Shinsegae, and Hyundai department stores will kick off their summer sales on June 26.
According to the retail industry on June 24, the three department stores will hold their summer sales from June 26 to July 12 across their nationwide locations. A total of over 1,050 brands will participate, including around 400 from Lotte, 360 from Shinsegae, and 290 from Hyundai.
Lotte Department Store will offer discounts of up to 40% on products from more than 400 brands, including international labels like Thom Browne, Jacquemus, Tory Burch, and Ami, as well as domestic brands such as Ruebeur, Rave, and Setter.
The store will prominently feature vacation-related items, with swimwear and beachwear from Nike Swim and Arena discounted by up to 20%. Additionally, pop-up shops for swimwear brands will be set up at the Dongtan and Jamsil Lotte World Mall locations. In Jamsil, rain boots and raincoats from Beanpole and Hunter will be available, while the main store will offer discounts on Crocs water shoes.
To combat the summer heat, Lotte will also host a 'Cooling Bedding Festival,' featuring cooling blankets and summer comforters from brands like Allergan, Sesa, and The House, with discounts of up to 60%. Customers purchasing items during the event will receive up to 15% of their total spending back in Lotte gift certificates.
In Busan, Lotte will run an 'All-Star Shopping Week' in collaboration with the Lotte Giants. Customers at seven stores in the Busan, Ulsan, and Gimhae areas will receive tickets to a game at Sajik Stadium on July 8, along with photo zones and cheerleading performances.
Shinsegae Department Store will hold its 'Only Shinsegae Sale' at 13 locations nationwide, offering discounts of 10% to 50% on all product categories, including women's and men's fashion, sports, children's items, accessories, and home goods. The mobile app has been enhanced to allow users to easily search for popular brands and participating stores.
Shinsegae will also provide discount benefits based on purchase amounts. Customers using a Shinsegae-affiliated card will receive a 10,000 won coupon for purchases over 200,000 won and a 30,000 won coupon for purchases over 600,000 won. Beyond Shinsegae members will receive an additional 12% discount coupon.
Pop-up events will also be held at various locations. At the Gangnam store, a pop-up store reinterpreting traditional Korean culture will run until July 2, featuring goods with traditional patterns, Hangul, and various Disney character merchandise.
In Busan's Centum City, a pop-up store for the brand 'Dainit' will open on July 2, offering discounts and gifts based on purchase amounts, including T-shirts and jelly bags. Additionally, in South City, a pop-up store will feature Kin and Ufos products at a 10% discount until August 23.
Hyundai Department Store will hold 'The Sale' across its locations, offering discounts of 10% to 50% on summer new arrivals and seasonal items from over 290 fashion, accessories, and sports brands.
The Trade Center location will host an 'SS (Spring/Summer) Pleats Festival' from June 29 to July 2, featuring women's clothing at discounts of up to 50% off the original price.
The Sinchon store will run a 'Summer Living Refresh' event from July 3 to 9, offering discounts of up to 50% on sofas, summer bedding, and kitchen goods. The Mia store will hold a 'Summer Sports Festival' from June 26 to 28, with outdoor products discounted by up to 50%.
In addition to sales, content targeting indoor shoppers, known as 'mall-cation' enthusiasts, will be enhanced. The Hyundai Seoul will host a pop-up store celebrating the album releases of girl group Hearts to Hearts and boy group ATEEZ. The Alt One exhibition space will showcase works by graffiti artist Banksy starting next month.
* This article has been translated by AI.
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