Binggrae is teaming up with the National Heritage Agency to engage in activities aimed at protecting and promoting the value of national heritage.
On June 23, Binggrae announced that it signed a "National Heritage Guardian" agreement with the National Heritage Agency at the Yakbang in Changdeokgung Palace, Seoul. The signing ceremony was attended by Heo Min, head of the National Heritage Agency, and Kim Kwang-soo, CEO of Binggrae, along with other officials from both sides.
The National Heritage Guardian program encourages voluntary participation from citizens, businesses, and organizations in activities to protect national heritage. It promotes various support initiatives for the preservation, utilization, and dissemination of national heritage.
Under this agreement, Binggrae will participate in supporting the protection of World Heritage and independent heritage, as well as initiatives for the transmission and utilization of intangible heritage. The company will also engage in promotional activities to enhance the value of national heritage and support educational and experiential programs, along with related volunteer activities.
Binggrae's latest initiative is seen as a continuation of its ongoing support for cultural and artistic endeavors. The company has participated in traditional culture projects, showcasing the works of holders of national intangible heritage and traditional artisans. Recently, it collaborated in the "K-Heritage Art Exhibition, Mi-baek (未白)," held at The Gallery Lake in Songpa-gu, Seoul, where it presented a black-and-white artwork inspired by its banana-flavored milk container.
With this agreement, the National Heritage Agency plans to appoint Binggrae as a National Heritage Guardian and establish a cooperative framework to ensure the smooth implementation of heritage protection and utilization projects.
A representative from Binggrae stated, "Through our participation as a National Heritage Guardian, we plan to continue various support activities to raise awareness of the value of national heritage among the public. We will also persist in our social contribution activities aimed at promoting the value of traditional culture and national heritage."
* This article has been translated by AI.
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