I-Park Mall Launches Collection Card Pop-Up Targeting Sports and Anime Fans

I-Park Mall is set to open a collection card pop-up store that targets fandom consumption by utilizing popular intellectual properties from baseball, soccer, and animation.
 
The Yongsan location of I-Park Mall announced that the pop-up store will operate from June 26 to July 1 at the "Dopamine Station" on the third floor of Living Park.
 
The event will feature participation from the baseball entertainment program "Fire Baseball Season 2," the global collection card brand KAYOU, and the sports card company Panini. The venue will be divided into three themed areas: Fire Baseball, KAYOU, and the World Cup.
 
In the Fire Baseball area, the player collection cards from Season 2 will be unveiled for the first time in South Korea. A showcase for the player cards and a photo zone will be set up, along with merchandise such as uniforms, hats, commemorative balls, and cheering goods.

The KAYOU area will present cards and goods based on popular international franchises including Naruto, Harry Potter, Tom and Jerry, The Powerpuff Girls, My Little Pony, Ultraman, and Transformers.
 
The World Cup area will feature Panini's "2026 FIFA North America World Cup" collection cards for sale. During the event, select items will be discounted by up to 51%, and there will be live unboxing events where customers can open card packaging on-site and receive purchase gifts.
 
Collection cards have recently expanded beyond children's toys to encompass adult fandom and resale markets. Market research firm Mordor Intelligence estimates that the global trading card game market will reach $15.11 billion this year and grow to $24.36 billion by 2031.
 
I-Park Mall is focusing on expanding fandom-based content around Dopamine Station, including K-pop, characters, games, and animation. Based on customer feedback from existing card shops like the Pokémon card shop, the mall plans to continue offering related pop-ups and experiential events.
 
Kim Yoon-ho, head of I-Park Mall's sales division, stated, "Dopamine Station is a space where diverse customer preferences converge and are shared, and we will continue to discover and present new fandom content in the future."