Hyundai Department Store Donates 5,000 Square Meters of Tidal Flat in Buan

Hyundai Department Store announced on June 24 that it has donated 5,000 square meters of tidal flat in Buan, North Jeolla Province, to the National Trust for Nature Conservation in collaboration with the international relief and development NGO World Vision. The area, approximately 1,500 pyeong, is valued at around 50 million won.

According to Hyundai Department Store, the National Trust for Nature Conservation is a special corporation under the Ministry of Climate, Energy, and Environment, which engages in public activities to acquire and permanently preserve and manage natural assets of conservation value.

This donation follows the "My Tidal Flat" campaign jointly conducted by Hyundai Department Store and World Vision in June of last year. During the campaign, customers donated 15,000 won for every 1.65 square meters (0.5 pyeong) of tidal flat conservation, with Hyundai Department Store matching the donations.

With the funds raised, World Vision purchased the 5,000 square meters of tidal flat in Buan, which has now been entrusted to the National Trust for Nature Conservation, enabling long-term ecological preservation and management, the company explained.

Yang Myung-sung, executive director of sales strategy at Hyundai Department Store, stated, "We plan to discover and expand various practical programs to create a sustainable environment together with our customers in the future."

In addition, Hyundai Department Store is also engaged in resource recycling activities. The company introduced eco-friendly shopping bags across its nationwide stores in June 2022, and by the end of May this year, it had produced a total of 32 million eco-friendly shopping bags. The company reported that this initiative has contributed to saving over 53,000 trees.