Rep. Lee Joo-hee of the Democratic Party. [Photo=Rep. Lee Joo-hee's office]
On June 25, Rep. Lee Joo-hee of the Democratic Party stated that "institutional foundations must be established to ensure that technological innovation leads to enhanced consumer value."
In a written address at the 17th Consumer Policy Forum, hosted by Aju Economy at the Korea Press Center in Jung-gu, Seoul, she emphasized that "when the transparency of algorithms, the reliability of data, and consumer choice are guaranteed together, AI-based innovation can lead to sustainable growth."
Lee noted, "The advancement of AI technology is rapidly changing consumption and distribution methods," adding that consumers are now considering not only price but also preferences, values, and experiences. She pointed out that companies are leveraging data and AI to create new competitive advantages.
She further remarked, "AI is spreading across industries, influencing product recommendations, searches, logistics, delivery, and customer service," and stressed that retail competitiveness is determined more by the accuracy of data and technology than by the number of stores owned.
Looking ahead, Lee predicted that consumers will soon move beyond simply seeking information to a time when AI will assist in exploration, comparison, and purchasing decisions.
She pledged to work on establishing necessary institutional frameworks to protect consumer rights in a changing market environment and to ensure that the benefits of innovation reach the public. "I will continuously explore policy measures that allow consumers and industries to grow together," she promised.
* This article has been translated by AI.
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