Reperi announced on June 25 that it will operate a Select Store at the 2026 Busan One Asia Festival (BOF) with NOL, Asia's largest global music festival.
The Busan One Asia Festival, which began in 2016, is celebrating its 10th anniversary this year. Hosted by the city of Busan and organized by the Busan Tourism Organization and SM Culture & Contents (SM C&C), the festival will feature a Big Concert on June 27-28 at the Busan Asiad Main Stadium. Performers include Akdong Musician, Eight Turn, TREASURE, RISE, Lee Young-ji, Hearts to Hearts, and Kim So-hee, who will meet K-pop fans from around the world.
Reperi's Select Store will showcase leading K-beauty brands in the festival's Sky Road area. The store will feature five beauty brands: Dewytree, La Ciel, Celadix, A.O.Y.U, and Fleurbois. Various beauty creators are also expected to attend the event.
In the Ground area, the 'Coupang Mega Beauty Show' booth will feature 18 participating brands. Ahead of next month's Mega Beauty Show, Coupang, in collaboration with Reperi, will provide attendees with a chance to experience the participating brands in advance.
A Reperi representative stated, "We expect that K-beauty and K-culture will create synergy centered around K-pop performances that attract global tourists."
* This article has been translated by AI.
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