Samsung Electronics' ongoing "Thank You Festival" is drawing increased consumer interest as it approaches its conclusion in nine days. The event, which combines the expansion of AI home appliances with regional economic revitalization, has seen a significant rise in visitors across both online and offline retail channels.
Since June 8, Samsung has been hosting the festival at over 1,000 locations nationwide, including more than 400 Samsung Stores, Hi-Mart, E-Mart, and department stores. Customers purchasing Samsung products by July 5 will receive a digital gift certificate worth 20% of their purchase amount, with an additional 10% for uniformed personnel such as military, police, firefighters, and correctional officers, totaling up to 30% in benefits.
The impact of the event is evident. Visitor numbers at Samsung Stores nationwide have increased by an average of 75% compared to the same period last year, with some locations seeing nearly double the foot traffic. Online visits to Samsung.com have surged by over 200%, indicating a substantial increase in online engagement.
Sales are being driven by AI product lines, with smartphones, washing machines, refrigerators, TVs, and air conditioners recording high sales figures. The newly launched "Bespoke AI Steam" robot vacuum cleaner has also become a popular item. Customers who purchase through subscription can receive a digital gift certificate worth 20% of their purchase amount along with support for subscription fees for up to 12 months, further boosting demand.
Consumers buying multiple products are actively utilizing the "AI Subscription Club" to reduce initial costs. According to Samsung, the number of customers opting for subscription purchases has tripled since the start of the festival.
Before the event concludes, Samsung plans to increase the supply of popular products and ensure that customers can easily access their benefits. As the digital gift certificates can be used in traditional markets and local businesses, there is growing interest in whether this festival will establish a model that promotes both appliance sales and local economic consumption.
A Samsung representative stated, "This festival is a commitment to share Samsung's achievements with the public, and we will do our utmost to ensure that more people can benefit until the very end of the event. As the conclusion approaches, we hope everyone takes advantage of the various benefits available during the remaining days."
* This article has been translated by AI.
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