As daytime temperatures in Seoul reach 30 degrees Celsius, the bedding industry is ramping up its summer marketing efforts earlier than usual.
According to industry sources on June 23, the anticipated extreme heat and frequent abnormal high-temperature events have led to a surge in demand for "cooling bedding" as consumers seek to secure comfortable sleeping conditions.
Sleep experts identify "failure to dissipate body heat" as the primary cause of summer insomnia. The Eve Sleep Environment Research Institute states that for individuals to enter deep sleep, their body temperature must naturally decrease. However, high indoor temperatures hinder heat dissipation, making restful sleep difficult.
The research institute suggests three key principles for achieving restful sleep during tropical nights: utilizing cooling bedding to lower body temperature, managing humidity levels inside and outside the bedding, and creating a sleep-friendly bedroom environment. Consequently, the bedding industry is fiercely competing to maximize the "contact cooling index" (Q-max), which measures the level of coolness felt upon skin contact.
Eve has introduced its "Pre-Cool" bedding made from high-performance cooling fabric produced by textile company Hyvis, alongside its new product "Basic Feel Good" and a revamped version of "Remy." Basic Feel Good combines premium wool filling with Hyvis's contact cooling fabric to enhance the cool sensation. The outer layer is crafted from 100% high-density 60-count cotton, available in navy and dark gray for a sophisticated look.
Since its launch in 2024, the wool bedding "Remy" has also been updated with a soft 100% high-density cotton cover.
Sonosquare's lifestyle brand Sleepover has launched its first line of cooling bedding in response to this summer's extreme heat and rainy season. The newly unveiled cooling pad and comforter set not only boasts strong functionality but also addresses design shortcomings of existing cooling bedding, appealing to the younger demographic in their 20s and 30s.
Allermang is expanding its summer bedding lineup with enhanced cooling, anti-bacterial, and anti-allergy features, aiming to capture the sleep solution market. The company reported a 161.6% increase in sales of its summer products under the lifestyle bedding brand "Parfait by Allermang" in May compared to the same month last year.
An industry insider noted, "As the heat intensifies, cooling bedding has become an essential item for summer. The success of the furniture and household goods sectors this summer will hinge on securing inventory and marketing within the cooling category."
* This article has been translated by AI.
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