Musinsa's Summer Black Friday Sales Exceed $200 Million

Musinsa announced on June 26 that its "2026 Musinsa Mujinjang Summer Black Friday" event, held from June 14 to 24, generated over 265.8 billion won ($200 million) in cumulative online sales. The total sales across both online and offline channels reached 283 billion won, setting a new record for the Mujinjang Summer Black Friday event.

During the event, Musinsa's online store sold approximately 10 billion won worth of products per hour, averaging 16.8 million won per minute, with cumulative sales nearing 7.75 million items. This translates to about 489 items sold every minute.

Musinsa explained that the volume of the most commonly used shipping box, measuring 15 cm high, 35 cm wide, and 18 cm deep, would fill an area equivalent to about 48 times the actual game area of the 'Uniqlo Field at Dodger Stadium' in Los Angeles.

Celebrating its fifth anniversary this year, the Mujinjang event expanded beyond its online roots to include locations in Seongsu, Seoul Forest, and Musinsa's offline stores nationwide. Approximately 2.2 million customers visited Musinsa's offline stores and Musinsa Standard locations during the event.

The sales growth for participating brands was also significant. A total of 470 brands recorded sales exceeding 100 million won during the event, more than five times the number from the inaugural Mujinjang Summer Black Friday in 2022.

Notably, over 85% of the brands that achieved sales over 100 million won were domestic brands. The newly introduced lifestyle shoe brand Pinocchi recorded sales exceeding 300 million won during the event, while women's brands Second Salt and Loop each surpassed 200 million won in sales.

A Musinsa representative stated, "As the Mujinjang Summer Black Friday enters its fifth year, it has established itself as a leading shopping festival that encompasses both online and offline experiences. We will continue to create differentiated shopping experiences and growth opportunities for our partner brands to connect with more customers."

Meanwhile, Musinsa reported a consolidated revenue of 363.6 billion won and an operating profit of 19 billion won for the first quarter of this year, marking increases of 24.1% and 8.2%, respectively, compared to the same period last year, achieving the highest first-quarter results in its history.