Beauty Brand Manyo Factory Expands into U.S. with Second Olive Young Store in LA

Beauty brand Manyo Factory is accelerating its expansion in North America by entering a prominent premium shopping mall in Los Angeles.
 
On June 29, Manyo Factory announced its official entry into the newly opened Olive Young store at the Westfield Century City, a key retail area in the western United States that attracts both local consumers and global tourists.
 
The Century City Olive Young location, which opened on June 13, is the brand's second store in the U.S. While the first store in Pasadena targeted young customers interested in K-beauty and experiential shopping, the Century City store aims to cater to premium consumers and international visitors.
 
To celebrate the store opening, Manyo Factory held a 'Grand Opening Deal' promotion both online and offline until June 26, offering discounts of 20% on key products such as Pure Soybean Cleansing Oil, cleansing foam, and Glutathione 7 serum and patches.
 
Customers who made purchases in-store received a complimentary 25ml Pure Soybean Cleansing Oil, and new members were given a random package containing three out of ten representative products.
 
Manyo Factory has expanded its offline sales channels after entering the U.S. online market through Amazon, subsequently partnering with retailers like Costco, Ulta, and Target. Last year, it strengthened its presence in the local mainstream distribution network by placing Pure Cleansing Oil in 1,788 Target stores across the country.
 
A representative from Manyo Factory stated, “We plan to continue enhancing brand accessibility in the North American market through strategic distribution channel expansion.”