"You don’t have to buy anything. First, recover your body."
According to Mainichi Shimbun and Good News Network, Tatsuya Takahashi, 63, who operates three Seven-Eleven stores in Niigata Prefecture, recently posted a heatstroke prevention notice in his shops.
The notice reads, "If you suspect heatstroke or feel unwell, please come inside and cool down. There is no need to purchase anything out of courtesy. Focus on recovering your strength."
The notice quickly spread on Japanese social media and was translated and shared by accounts overseas. The original post on X received over 500,000 likes.
Takahashi reportedly decided to implement this notice after seeing a similar one online last summer while contemplating how he could help his community during the ongoing heatwave.
He also has a personal connection to this initiative. Ten years ago, while traveling, Takahashi experienced symptoms of heatstroke. He entered a restaurant where the owner offered him cold water and guided him to the coolest spot. He has never forgotten that kindness.
In an interview with Mainichi Shimbun, Takahashi stated, "Even a small act of kindness can lead to positive outcomes."
His notice has also inspired a corporate campaign. Seven-Eleven Japan has launched a nationwide 'Cool Share' campaign, encouraging people exhausted by the heat to come into stores and take a break.
* This article has been translated by AI.
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