Dong-A Pharmaceutical has launched its customized superfood wellness solution brand, 'Phytera,' aiming to penetrate the related market. The company is accelerating its expansion in the health supplement sector with the introduction of four new products.
On June 29, Dong-A Pharmaceutical announced the launch of Phytera along with four new products. The name Phytera is a combination of 'Phy,' meaning plant, and 'Therapy,' indicating healing, designed to assist consumers in managing their health conveniently in daily life. The products are crafted to align with consumer trends favoring natural ingredients while ensuring easy consumption anytime, anywhere.
The newly launched products include 'Phytera Gombobaekchusambaekcho Syrup,' 'Phytera Bilberry,' 'Phytera Curcumin,' and 'Phytera Curcumin Mango Flavor.'
Phytera Gombobaekchusambaekcho Syrup is a liquid product made from Gombobaekchus and Sambaekcho cultivated in clean domestic regions. Its concentrated design enhances the rich flavor of the ingredients without adding water.
Phytera Bilberry combines powdered extract from Italian bilberry fruit with blueberries, haskaps, and elderberries.
Phytera Curcumin and Phytera Curcumin Mango Flavor contain 200 mg of water-soluble curcumin using liposome technology in each packet. These products combine curcumin, the key component of turmeric, with black pepper extract (piperine) to enhance bioavailability, offering both a natural flavor and a mango-flavored option to broaden consumer choice.
Dong-A Pharmaceutical is committed to consumer-centered management (CCM), providing products and services that meet customer expectations. A company representative stated, "We will continue to expand our superfood lineup tailored to consumer health concerns, enhancing wellness experiences."
* This article has been translated by AI.
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