As competition intensifies in the domestic health supplement market, the German premium brand OrthoMole has launched a new orally dispersible powder product, 'OrthoMole Immune ODP,' to capture market share. This new formulation, which can be taken without water, aims to expand consumer choices following the introduction of its dual-formulation products.
According to industry sources, OrthoMole entered the domestic market with a dual-formulation multivitamin that combines a top tablet and a bottom concentrated liquid. The company reported that it has held the top position in the domestic multivitamin market for three consecutive years from 2023 to 2025, according to Euromonitor.
Recently, similar dual-formulation products have been released, prompting consumers to consider factors beyond formulation, such as convenience and brand trust. In response, OrthoMole has introduced the OrthoMole Immune ODP, a new orally dispersible powder formulation, six years after launching the original OrthoMole Immune.
The OrthoMole Immune ODP maintains the same nutritional composition and content as the original product while enhancing portability and ease of consumption. It contains 18 trace nutrients, including vitamins and minerals, and requires precise manufacturing technology to stabilize these nutrients in the orally dispersible powder form.
A representative from Dong-A Pharmaceutical stated, "Vitamins and minerals are sensitive to light and moisture, which can reduce their efficacy due to interactions between ingredients. Controlling the characteristic bitterness and metallic aftertaste of high-concentration products, as well as preventing the powder from clumping or dispersing, is crucial."
Currently, the domestic health supplement market is polarized between cost-effective mass-market products and premium products aimed at value-conscious consumers. Since entering KakaoTalk's gift service, OrthoMole has consistently ranked among the top products, building a premium image through effective distribution channel management and brand strategy. The company plans to continue strengthening its unique brand identity rather than competing solely on content or price.
The Dong-A representative added, "In a market where products are diversifying, consumers ultimately focus on the essence of trustworthy brands. We have maintained our commitment to precise nutritional design based on molecular correction medicine since 1991 and adhere to the principle of 100% local production in Germany, preserving our originality. The OrthoMole Immune ODP offers a convenient way to consume nutrients without water, presenting a new immune management routine that aligns with modern lifestyles."
* This article has been translated by AI.
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