Samsung Electronics has launched on-site promotions in traditional markets to inform customers about the use of digital Onnuri gift certificates during its Thank You Festival. The initiative aims to connect customer benefits with local market consumption, enhancing the mutual growth of small businesses.
According to industry sources on June 29, Samsung Electronics has installed banners and signboards in major traditional markets, distributing informational materials about the refund benefits and application process for Onnuri gift certificates. This effort is designed to help market vendors and visitors easily access details about the event and where to use the certificates.
The event is part of Samsung Electronics' customer appreciation festival, which runs for four weeks starting June 8. During this period, customers who purchase Samsung products can receive a 20% refund in digital Onnuri gift certificates. Members of the military, police, firefighters, and correctional officers, referred to as 'K-Heroes,' are eligible for a 30% refund.
The retail industry has noted that when promotional funds from large manufacturers are distributed as Onnuri gift certificates in traditional markets, it can simultaneously provide customer discounts and support small business sales.
Reactions from the field have been positive. Kang Ho-jeong, who runs a pig's feet restaurant at Changnyeong Market, stated, "Hearing that Samsung Electronics is conducting a gift certificate giveaway has been a great boost for small business owners." Similarly, Kim Young-mi, who operates a vegetable shop at Jayu Market in Chungju, remarked, "Nowadays, many customers prefer to use Onnuri gift certificates over cash, so vendors are very hopeful."
The event will continue until July 5. Customers who make purchases during the event can claim their benefits by receiving and installing their products by September 5, two months after the event concludes.
Applications for the Onnuri gift certificate benefits can be submitted on Samsung.com until September 30. Applicants must provide basic information such as the purchase location and order number, along with a photo of the product nameplate, purchase history, and receipt.
Smartphones and tablets purchased through mobile carriers can be applied for through the Samsung.com app on the purchased device. The application is completed by entering the carrier name and activation date after the first call.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.