LG Electronics is establishing a new "Robotics Business Center" directly under its CEO. This move aims to consolidate business development, sales, and operational capabilities to foster growth in robotics as a key future initiative in the era of physical AI.
According to industry sources on June 30, LG Electronics will implement a one-point organizational restructuring by launching the "Robotics Business Center" effective July 1. The creation of this separate organization, ahead of the regular year-end restructuring by about four months, reflects the strategic importance of the robotics business.
The new center will be led by Song Si-yong, who has held various roles including overseeing manufacturing capability enhancement and smart factory solutions at the company’s production technology institute.
LG plans to operate this organization not merely as a research unit but as a comprehensive entity with functions in business development, sales, supply chain, and manufacturing. A dedicated team for robot training data will also be established within the center to secure high-quality data necessary for advancing robot foundation models and connecting them to actual business applications.
While Hyundai Motor Group has been advancing its robotics strategy through its robotics lab and Boston Dynamics, the establishment of a CEO-led, comprehensive robotics business center by an electronics giant is considered unusual.
LG Electronics aims to enhance governance in its robotics business to accelerate decision-making and secure core technology and cost competitiveness. The company is also expected to speed up collaboration with its affiliates, such as LG CNS and LG AI Research Institute, under the "One LG" initiative, as well as expand partnerships with global tech giants.
The business portfolio will consist of three axes: home, industrial, and commercial robots. LG has been laying the groundwork for industrial and commercial robots through its subsidiaries Robostar and Bear Robotics, and now aims to include home robots to target both living spaces and industrial sites.
Additionally, LG is constructing a large-scale robot training data factory at its Yangjae R&D campus, aiming to become operational within the year. The company plans to prepare domestic production of actuators, a core component of robots, based on over 60 years of accumulated motor technology, while also pursuing external supply commercialization.
* This article has been translated by AI.
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