HYBE has unveiled its achievements in sustainable management from the previous year, focusing on protecting artist rights, enhancing fan experiences, and strengthening health and safety management.
On June 30, the company announced the release of its "2025 Sustainability Report," themed "For Sustainable Entertainment." The report details key activities and outcomes aimed at fans, artists, employees, partners, and local communities.
This year’s report underwent a dual materiality assessment reflecting stakeholder feedback, identifying four major issues: creating a healthy and flexible work environment, improving customer experience, ensuring information security and privacy protection, and upholding ethical management and compliance.
In the area of artist rights protection, HYBE has intensified its response to deepfake videos, malicious posts, privacy invasions, and illegal content. Last year, in collaboration with global platforms like Amazon, the company identified over 400,000 illegal product listings on domestic and international online shopping sites and seized more than 20,000 counterfeit items through offline crackdowns.
To enhance fan experiences, HYBE introduced "Weverse Spot," which consolidates information on offline events featuring artists, and established a dedicated customer experience organization within Weverse Company. The "THE CITY" project, linking artists with urban infrastructure, has also been expanded.
The company has also revamped its work environment and health and safety systems. HYBE obtained ISO 45001 certification for its health and safety management system and established an EHS (Environment, Health, and Safety) department in January. Initiatives such as "Culture Day" for employees, family invitation events, and town hall meetings have been implemented.
Social contribution activities continued as well. The "LOVE MYSELF" campaign, launched by Big Hit Music and BTS in 2017, officially concluded last year, raising approximately 9.3 billion won. BTS received a presidential citation as the first K-pop group to be honored with the "Good Donor Award" in South Korea.
Seventeen served as a UNESCO Youth Ambassador, while Tomorrow X Together initiated a mental health campaign for children and adolescents in partnership with UNICEF. ENHYPEN collaborated with the Korean Red Cross on a blood donation campaign, and BOYNEXTDOOR worked with Save the Children on support initiatives for vulnerable children.
In environmental efforts, HYBE has continued its mangrove forest restoration project in Bangladesh in partnership with the Environmental Foundation for the fourth consecutive year, planting approximately 460,000 mangroves from 2023 to last year.
The HYBE Sustainability Committee stated, "While pursuing our new business strategy, 'HYBE 2.0,' we will contribute to the development of a sustainable entertainment industry."
On June 30, the company announced the release of its "2025 Sustainability Report," themed "For Sustainable Entertainment." The report details key activities and outcomes aimed at fans, artists, employees, partners, and local communities.
This year’s report underwent a dual materiality assessment reflecting stakeholder feedback, identifying four major issues: creating a healthy and flexible work environment, improving customer experience, ensuring information security and privacy protection, and upholding ethical management and compliance.
In the area of artist rights protection, HYBE has intensified its response to deepfake videos, malicious posts, privacy invasions, and illegal content. Last year, in collaboration with global platforms like Amazon, the company identified over 400,000 illegal product listings on domestic and international online shopping sites and seized more than 20,000 counterfeit items through offline crackdowns.
To enhance fan experiences, HYBE introduced "Weverse Spot," which consolidates information on offline events featuring artists, and established a dedicated customer experience organization within Weverse Company. The "THE CITY" project, linking artists with urban infrastructure, has also been expanded.
The company has also revamped its work environment and health and safety systems. HYBE obtained ISO 45001 certification for its health and safety management system and established an EHS (Environment, Health, and Safety) department in January. Initiatives such as "Culture Day" for employees, family invitation events, and town hall meetings have been implemented.
Social contribution activities continued as well. The "LOVE MYSELF" campaign, launched by Big Hit Music and BTS in 2017, officially concluded last year, raising approximately 9.3 billion won. BTS received a presidential citation as the first K-pop group to be honored with the "Good Donor Award" in South Korea.
Seventeen served as a UNESCO Youth Ambassador, while Tomorrow X Together initiated a mental health campaign for children and adolescents in partnership with UNICEF. ENHYPEN collaborated with the Korean Red Cross on a blood donation campaign, and BOYNEXTDOOR worked with Save the Children on support initiatives for vulnerable children.
In environmental efforts, HYBE has continued its mangrove forest restoration project in Bangladesh in partnership with the Environmental Foundation for the fourth consecutive year, planting approximately 460,000 mangroves from 2023 to last year.
The HYBE Sustainability Committee stated, "While pursuing our new business strategy, 'HYBE 2.0,' we will contribute to the development of a sustainable entertainment industry."
* This article has been translated by AI.
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