Naver Webtoon has introduced an AI story chat service called 'Bias,' allowing users to create new narratives by interacting with characters based on approved webtoon intellectual property (IP). This initiative aims to enhance user engagement and strengthen fandom by expanding interactive content beyond mere viewing.
On July 1, Naver Webtoon announced the launch of the AI story chat service 'Bias.'
Bias enables users to become protagonists in stories based on original IPs, engaging in conversations with characters to craft their own narratives. The service maintains the original world and character settings while allowing for new story developments based on user choices.
The service offers two types of content: 'Original Story' and 'Fan Story.'
The Original Story allows users to interact with characters within scenarios based on the original world and character settings, creating new narratives. Meanwhile, the Fan Story utilizes original characters but introduces new situations and relationships, offering a distinct creative experience.
To enhance user immersion, several features are included, such as 'Recommended Responses' for smooth dialogue, 'Auto Play,' 'Snapshots' that display context-appropriate images, and 'Special Cuts' that provide reward images based on character affinity.
Naver Webtoon plans to gradually expand the IPs applicable to Bias, starting with works that have strong fandom, beginning with 'Job Log.'
Kim Shin-hyung, head of Naver Webtoon’s IP business, stated, "Webtoons are evolving from mere viewing content to interactive experiences where users can actively participate and expand the universe. Through Bias, we aim to create a virtuous cycle where users experience new attractions of the original work and foster a deeper attachment to the IP, extending its content lifespan."
* This article has been translated by AI.
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