LG Innotek announced on July 1 that it held the awards ceremony for the 2026 University Student YouTube Short-Form Advertising Contest, selecting six final winners.
Since 2021, LG Innotek has hosted this contest annually to enhance brand awareness and engage with future talent. This year's theme was "Physical AI."
The contest, which began in April, received a total of 43 submissions. After an online voting process by employees, one grand prize winner, one excellence award winner, and four merit award winners were selected.
The grand prize went to the team "Cinemarco (Park Seong-hyun)" for their video titled "LG Innotek Physical AI Lab," which humorously depicted the recognition, judgment, and operation processes of a robot in a laboratory setting. The winning entries were praised for their creative direction using generative AI and their appeal to the MZ generation.
LG Innotek plans to award 3 million won for the grand prize, 2 million won for the excellence award, and 1 million won for each of the merit awards. The winning entries and participant interview videos will be released on LG Innotek's official YouTube channel.
* This article has been translated by AI.
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