Evolution of Golf Courses: Elysian Gangchon as a Marketing Platform and Elysian Jeju as a Resort

Elysian Gangchon has established a high-resolution LED digital media platform along key pathways of the golf course. [Photo=Elysian]

Sports facilities traditionally viewed as golf courses are evolving into multifunctional spaces. In line with this trend, Elysian has implemented differentiated strategies tailored to regional characteristics. Elysian Gangchon has created a new brand communication environment by establishing a high-resolution digital media platform, while Elysian Jeju is distinguishing itself as a stay-type resort that combines accommodation and leisure, presenting a new value for golf courses.

Recent corporate marketing trends favor spaces where consumers can naturally experience brands over a period of time. This is why golf courses, where customers typically spend an average of four to five hours, are gaining attention as new marketing platforms.

Leveraging this characteristic, Elysian Gangchon has built a high-resolution LED digital media platform along the main pathways of the golf course. This platform allows for real-time content management tailored to specific purposes and timings, such as seasonal campaigns, new product launches, and ESG (Environmental, Social, and Governance) activities.

Companies from various industries, including automotive, finance, and premium consumer goods, can now engage in meaningful communication with high-spending golf course visitors through the digital media platform. In the future, Elysian Gangchon plans to offer experiential programs that allow advertisers to directly verify the exposure effects of their advertisements in the actual space.

An Elysian Gangchon representative stated, "What companies value is not just simple ad exposure but an environment where they can meaningfully connect with customers. We plan to develop Elysian Gangchon’s digital media platform into a new marketing platform that goes beyond providing advertising space to designing brand experiences."

Elysian Jeju is establishing itself as a stay-type golf resort that seamlessly integrates rounds, relaxation, and travel. [Photo=Elysian]

While Elysian Gangchon has transformed into a communication space connecting businesses and customers, Elysian Jeju is solidifying its position as a stay-type golf resort that integrates rounds, relaxation, and travel.

Located in the Jungseong area of Aewol-eup, Jeju City, Elysian Jeju features a 36-hole course along with 58 condo units, a restaurant, and sauna facilities all in one location. Guests can relax in their rooms immediately after their rounds, making it ideal for the increasing number of long-term golf travelers staying two nights or more.

Consideration for non-golfing family members is also evident. The family lounge, designed as a book café, and a fitness center for long-term guests enhance the satisfaction of family visitors. Set against the backdrop of Hallasan Mountain and Jeju's forests, the resort embodies the core message of "Enjoy golf and stay in Jeju."

Choi Yeol-kyun, head of Elysian Jeju's business division, emphasized, "Recent golf customers are looking for spaces where they can experience travel and relaxation in addition to finding good courses. Elysian Jeju strives to provide a unique experience exclusive to Jeju as a stay-type golf resort that accommodates golf, lodging, relaxation, and family travel."

* This article has been translated by AI.

Kang Sang Heon ksh@ajunews.com