Noroo Paint Launches AI-Powered Color Matching System 'Smart Tint'

By JUNG YEON WOO Posted : July 2, 2026, 14:36 Updated : July 2, 2026, 14:36
Image of Noroo Paint's 'Smart Tint' system [Photo: Noroo Paint]
Noroo Paint has introduced a precise color matching system designed to find identical colors during automotive repair painting.

On July 2, Noroo Paint announced the launch of its AI-based cloud color matching system, 'Smart Tint.'

In the automotive repair painting process, discrepancies often arise even when the same color is applied. This is due to various factors, including color values and the characteristics of metallic paint, such as particle size and reflectivity.

Smart Tint was developed to address these challenges by recognizing and analyzing not only color information but also the key elements of metallic paint, including particle size.

While existing color matching systems focused primarily on color values and reflectivity, Smart Tint digitizes particle size data to achieve more accurate color matching.

Additionally, the measured color and particle data are analyzed through an AI-based color correction algorithm, which automatically suggests the optimal mixing direction to achieve the target color.

Operating on a cloud-based platform, Smart Tint allows for real-time storage and sharing of color measurement data and correction results, enabling collaboration between field workers and dealers based on the same data. The system simplifies workflows through Wi-Fi-based data transmission, and its data-driven structure ensures that the quality of color matching improves with continued use.

Previously, Noroo Paint launched an AI-powered service for generating repainting proposals called 'Noroo Smart Color.' This service allows users to view color proposals for apartment exteriors in about five minutes, facilitating quick decision-making in the initial review stage.

A Noroo Paint representative stated, "Smart Tint redefines the color matching process based on data and AI, developed to enhance both accuracy and efficiency in automotive repair painting."



* This article has been translated by AI.

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