The National Heritage Administration announced on July 3 that G-Dragon (Kwon Ji-yong) has been appointed as the ambassador for the 48th UNESCO World Heritage Committee, which will be held in Busan from July 19.
The administration noted that G-Dragon's Just Peace Foundation, established on the principles of 'justice and peace,' engages in activities that address social issues through art and creativity, aligning with UNESCO's pursuit of peace.
Last year, G-Dragon donated his copyright earnings to establish the Just Peace Foundation, which has been involved in various philanthropic activities, including support for firefighters, mental health projects, and nurturing creative talents for future generations.
In conjunction with the World Heritage Committee meeting, the Just Peace Foundation will launch a citizen participation campaign called 'Heritage in Peace' in collaboration with UNESCO starting July 10. This campaign invites citizens, businesses, and cities to contribute, with the collected donations directed to the UNESCO World Heritage Fund to protect heritage sites threatened by war, climate change, and natural disasters.
The World Heritage Committee will convene in Busan from July 19 to 29.
* This article has been translated by AI.
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