Kakao is partnering with the Korea Meteorological Administration (KMA) to address the increasing impacts of extreme weather, such as heatwaves, due to climate change. Following an overhaul of the KMA's heatwave alert system for the first time in 18 years, Kakao plans to use its KakaoTalk channel to deliver weather information more quickly and effectively while supporting vulnerable populations.
On July 3, Kakao announced that it had signed a memorandum of understanding (MOU) with the KMA to enhance the dissemination of information related to extreme weather and support for at-risk communities.
Under this agreement, Kakao will utilize its high-traffic platforms, including KakaoTalk channels, Bizboard, and Kakao Together, to establish a public cooperation system that encompasses information dissemination and social support.
The company explained that this agreement expands the existing collaboration between Kakao, the KMA, and the Food Bank Community Welfare Foundation, which has been providing support for vulnerable groups during heatwaves through Kakao Together. Kakao will inform users about the updated alert criteria and response guidelines through KakaoTalk channels and Kakao Bizboard, helping them quickly understand the new system and respond promptly during actual heatwave events.
Practical support for vulnerable populations will also be implemented. Kakao's social contribution platform, Kakao Together, will conduct a fundraising campaign in collaboration with the Food Bank Community Welfare Foundation to assist those at risk during heatwaves. The donations will be used to provide essential supplies to neighbors struggling in the heat.
In the future, Kakao will continue to explore ways to closely integrate various weather information provided by the KMA, including alerts for cold waves and earthquakes, into its platform to strengthen the national safety net.
Kwon Dae-yeol, Kakao's Head of Sustainable Management, stated, "It is significant that Kakao and the KMA are seeking solutions together in the face of increasing impacts from extreme weather due to climate change. Kakao will continue to strive to contribute to solving various social issues based on our public role and social responsibility."
* This article has been translated by AI.
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