"We will continue to provide differentiated customer experiences through innovative services," said Baek Hyun, CEO of Lotte Tour Development.
Lotte Tour Development has been inducted into the 'Hall of Fame' of the Korean Service Awards, becoming the first company in the domestic travel service industry to achieve this honor.
The company announced on July 6 that it was honored at the '2026 Korean Service Awards' ceremony held on July 3 at the Lotte Hotel in Seoul.
The Korean Service Awards, organized by the Korean Standards Association (KSA), is a comprehensive service quality evaluation system that assesses factors such as CEO leadership, corporate social responsibility, long-term strategy, and management performance. Award recipients are determined through a rigorous process that includes on-site evaluations and employee satisfaction surveys.
The Hall of Fame award is the highest honor given to companies that have received the overall award for five consecutive years and scored above 850 out of 1,000 in expert evaluations.
Since winning its first overall award in the travel service category in 2003, Lotte Tour Development has received a total of 16 overall awards, recognizing its commitment to quality. Last year, CEO Baek Hyun was also awarded the CEO Award for successfully establishing the premium brand 'HIGH&'.
Baek Hyun stated, "This Hall of Fame induction is not just an award; it recognizes Lotte Tour Development's customer-centric journey over the past half-century. We will not rest on our laurels but will continue to innovate and offer differentiated journeys to ensure customer satisfaction."
This achievement is rooted in a strong commitment to customer-centric management. Since its founding in 1971, Lotte Tour Development was the first in the industry to establish a customer satisfaction team, which continues to operate directly under the CEO.
Additionally, the company has implemented a mobile real-time satisfaction evaluation system for all travelers, allowing immediate feedback from the field to be integrated into overall management.
Meanwhile, at the same event, Kwon Gi-kyung, Executive Director of Lotte Tour Development, received the 'Service Leader Award' for his contributions to service management innovation and enhancing customer satisfaction.
* This article has been translated by AI.
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