Shinhan Bank Celebrates 44th Anniversary with Customer-Centric Focus

By Kim yoon seop Posted : July 7, 2026, 10:24 Updated : July 7, 2026, 10:24

Jung Sang-hyuk, CEO of Shinhan Bank, emphasized on July 7 the importance of remembering the customers who have made the bank's success possible, stating that the company must always keep its original intentions and dedication in mind.


Shinhan Bank held its 44th anniversary ceremony at its headquarters in Jung-gu, Seoul, attended by over 100 employees and executives.


In his speech, Jung urged employees to remember the bank's founding aspiration to bring a new wave to South Korea's financial sector, prioritizing customer satisfaction as the core value and focusing the bank's efforts on this goal.


To celebrate its 44th anniversary, Shinhan Bank is also hosting events for customers. A special discount coupon event called 'Super SOL X SOL LINK' is being held on the mobile platform 'Shinhan Super SOL.' Additionally, the bank is offering opportunities to earn My Shinhan Points and participate in a digital cognitive function test program called 'Memory Check' through health-related events like 'Shinhan 20+ Run' and 'Shinhan 50+ Walk.'


Programs for employees and their families have also been organized. On this day, Chef Yoon Nam-no, who appeared on the Netflix show 'Black and White Chef,' presented a special menu, while the music group 'Shinhan SOL Remio,' composed of musicians with developmental disabilities, performed in the bank's lobby during commuting, lunch, and closing hours. Throughout the anniversary week, various programs, including a campus tour of Seoul National University for employees' children, will be available for staff and their families.


Furthermore, in line with its founding principles, Shinhan Bank plans to raise a total of 100 million won through an employee-participation untact learning and plogging event called 'Shinhan Seed RUN,' which will be donated to seven charities. The number 7B refers to the founding philosophy proposed by the late Lee Hee-gun, the bank's founder, when he established a bank with two branches.


A Shinhan Bank official stated, 'To mark our 44th anniversary, we have prepared various programs to express our gratitude to the customers and employees who have contributed to the bank's growth and development. We will continue to strive to be a more trusted bank that prioritizes our customers.'





* This article has been translated by AI.

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