Dabong Korea's coffee brand Paik's DABANG has revamped its brand identity (BI) and is set to expand into international markets, starting with Japan.
On July 7, Paik's DABANG announced the launch of its new BI, which replaces the previous Korean-centric logo with the English brand name 'Paik's DABANG.' The new design emphasizes the English name to help overseas consumers and local partners recognize the brand more intuitively while retaining the term 'DABANG' to reflect its Korean coffee culture identity.
The logo features a 'P' design inspired by coffee beans, utilizing a curved font and bright colors to maintain the friendly image of the original Paik's DABANG.
Alongside the BI overhaul, Paik's DABANG is also expanding into international markets. The first store will open in Tokyo in August, with plans to add a second location in Japan later this year. The brand is also considering entry into major markets such as China, Taiwan, and the United States.
A representative from Paik's DABANG stated, "In preparing for international expansion, we aimed to establish a unified brand image in the global market through the BI revamp. We have been reviewing various options with a professional design firm since last year and finalized the plan by incorporating feedback from employees and franchise owners."
The new BI will be gradually implemented across all franchise locations with support from the headquarters, aiming to minimize the cost burden on franchise owners during the sign replacement process. This year marks the 20th anniversary of the brand's launch, and Paik's DABANG will also introduce new menu items and customer engagement events.
A spokesperson for Dabong Korea remarked, "This BI revamp is part of our brand refinement for global market entry, and we are preparing to showcase the Paik's DABANG brand in various markets, starting with Japan, followed by China, Taiwan, and the U.S."
Currently, Dabong Korea operates over 150 stores across 16 countries worldwide.
* This article has been translated by AI.
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