In a recent analysis of apartment brand big data, Hyundai Engineering & Construction's 'Hills State' secured the top position.
The Asia Brand Research Institute announced on July 7 that Hills State ranked first in the apartment brand category of the 'K-Brand Index.'
This survey focused on the top-performing brands based on sales results from 2025. The Asia Brand Research Institute analyzed over 10.7 million online big data entries from June 1 to June 30.
In the K-Brand Index for apartment brands, Hills State took first place, followed by Prugio in second, Xi in third, I-Park in fourth, and Lotte Castle in fifth.
Raimian ranked sixth, The Shop seventh, e-Pyeonhansesang eighth, Woomirin ninth, and Hoban Summit tenth.
The K-Brand Index is a big data system developed by the Asia Brand Research Institute in collaboration with domestic and international researchers. It is calculated through a verification process involving advisory committees for sample extraction and index selection.
The evaluation of apartment brands reflects online index figures that incorporate trends, media, social factors, positive and negative sentiments, activation, community engagement, and AI indices.
Brand preference in the housing market can be interpreted as a comprehensive indicator that includes not only sales performance but also post-occupancy living experiences and community quality.
Han Jeong-geun, the head of the Asia Brand Research Institute, stated, “The criteria for choosing an apartment are rapidly expanding beyond construction capability and sales performance to include living experiences, product completeness, and digital communication.”
He added, “The retention of Hills State's first place and Prugio's rise to second can be interpreted as a positive reflection of product competitiveness, along with ongoing communication and awareness-raising activities. In the future, not only sales performance but also systematic integrated marketing communication and consistent brand management capabilities will be key competitive advantages that determine long-term market dominance.”
* This article has been translated by AI.
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