IBK Industrial Bank has launched a corporate advertisement that encapsulates its new brand vision for the era of artificial intelligence (AI) in finance, marking the beginning of an extensive marketing campaign.
The bank announced that the advertisement titled 'AIBK,' featuring artist Loco, will be released on July 8.
This advertisement is centered around IBK's key messages for 2026: 'AI Finance' and 'Warm AX (AI Transformation).' It reflects the bank's ambition to evolve into an 'AI Leading Bank' that offers new financial experiences based on AI technology, moving beyond traditional banking.
Loco, selected as the advertisement model, not only appears in the ad but also contributed to the music production, enhancing the overall quality of the campaign. The new advertisement will be available across various platforms, including major TV channels, IBK's official YouTube channel, and Instagram.
An IBK representative stated, "The AIBK advertisement expresses the new customer experiences that AI finance will create through music and visuals. We will continue to provide differentiated customer value based on AI technology and strive to become a leading brand in AI finance."
The bank announced that the advertisement titled 'AIBK,' featuring artist Loco, will be released on July 8.
This advertisement is centered around IBK's key messages for 2026: 'AI Finance' and 'Warm AX (AI Transformation).' It reflects the bank's ambition to evolve into an 'AI Leading Bank' that offers new financial experiences based on AI technology, moving beyond traditional banking.
Loco, selected as the advertisement model, not only appears in the ad but also contributed to the music production, enhancing the overall quality of the campaign. The new advertisement will be available across various platforms, including major TV channels, IBK's official YouTube channel, and Instagram.
An IBK representative stated, "The AIBK advertisement expresses the new customer experiences that AI finance will create through music and visuals. We will continue to provide differentiated customer value based on AI technology and strive to become a leading brand in AI finance."
* This article has been translated by AI.
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