Hanjin Group has received recognition at a major advertising festival for its new corporate identity (CI) campaign video celebrating its 80th anniversary.
On July 8, Hanjin Group announced that it was named a finalist in the advertising film category at the 2026 New York Festival Advertising Awards. The campaign video, released in October last year to mark the company's 80th anniversary, features the new group CI.
The video visualizes Hanjin Group's 80-year journey of continuous progress, symbolized by a bead that never stops moving, starting from its origins in 1945 as Hanjin Trading Company.
It showcases the company's history, future, and diverse business areas, creatively highlighting Hanjin Group's role and values in connecting the world through logistics, along with the unveiling of its new CI.
Notably, Hanjin Group's campaign video was the only Korean entry to be recognized at the 2026 New York Festival Advertising Awards, adding to its significance.
A Hanjin Group representative stated, "We believe it is very meaningful that our authenticity, which has grown alongside South Korea, resonated deeply on the global stage. We will use this award as an opportunity to further spread our unique brand story in the global market."
Meanwhile, Hanjin Group is accelerating synergy among its airline subsidiaries in anticipation of the launch of the integrated airline company formed by Korean Air and Asiana Airlines.
* This article has been translated by AI.
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