Coupang is launching a fashion sale targeting summer clothing demand, featuring both domestic and international women's apparel brands. The company aims to attract female fashion customers by offering daily special prices on seasonal items and coupons based on purchase amounts.
Coupang announced on July 9 that it will hold a 'Women's Fashion Festival' until July 12. The event will include participation from over 40 women's clothing brands, including Mardi Mercredi, Juicy Judy, Misso, Kenneth Lady, On&On, Roem, and Olive des Olive.
The sale will focus on summer clothing and daily essentials. Featured items include Levi's wide-leg pants, Juicy Judy's short-sleeve shirt jacket, and New Balance's slim-fit t-shirts.
During the event, Coupang will operate 'Weekly Specials' and 'Brand Specials.' A 'Daily Special' section will also be introduced, offering new products at discounted prices for a limited time each morning. The lineup will change daily, focusing on clothing and casual items that are in high demand during the summer.
Coupang will provide discount coupons based on purchase amounts. Customers who spend over 50,000 won will receive a 5,000 won discount, while those who spend over 100,000 won will get a 15,000 won discount. Additionally, customers who set their favorite brand shops, such as Atelier Nine, Laura Laura, Covernat Woman, and Kenneth Lady, will receive an extra 3,000 won discount coupon for use at those brands.
Coupang has been increasing its brand offerings in the fashion category. In April, it officially welcomed the K-fashion designer brand Mardi Mercredi, showcasing over 260 items, including exclusive and unreleased products.
A Coupang representative stated, "We have gathered a variety of popular women's clothing brands for customers considering summer fashion items. We hope this provides an opportunity for them to purchase necessary items at reasonable prices through various discounts and special offers."
* This article has been translated by AI.
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