SK Telecom (SKT) is partnering with Japan's SoftBank and the Center for Social Value Studies (CSES) to develop a joint methodology for objectively measuring the social value created by artificial intelligence (AI) and information and communication technology (ICT).
On July 9, the three companies announced that they signed a memorandum of understanding (MOU) at SKT's T Tower in Euljiro, Seoul, aimed at enhancing social value measurement and mutual cooperation. The signing ceremony was attended by Genda Yasuyuki, Corporate Officer at SoftBank, Na Seok-gwon, CEO of CSES, and Eom Jong-hwan, Head of SKT's Sustainable Management Division.
AI is generating new social value across various areas, including enhancing productivity, strengthening social safety nets, promoting digital inclusion, and increasing customer benefits. At the same time, there is a growing need for a methodology to objectively measure the social utility created by companies through AI technology.
The three companies aim to leverage their accumulated capabilities in social value measurement to measure the social value generated by each company's AI and ICT products and services and to jointly develop measurement standards that can be utilized globally. They also plan to collaborate on case studies, joint reports, and forums to disseminate the social value measurement methodology in global markets, including South Korea and Japan.
Eom Jong-hwan, Head of SKT's Sustainable Management Division, stated, "There is a need for a system to objectively measure and explain the social utility and challenges created by AI. Through this MOU, we will promote the development of a standard methodology for measuring social value that is suitable for the AI era."
Meanwhile, SK Telecom has outlined AI governance as a key management direction in its 2026 sustainability management report. Under the slogan 'Do the Good AI,' the company aims to create greater value for stakeholders based on AI technology.
* This article has been translated by AI.
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